Wednesday, November 2, 2016

TOW #7 | Visual - Center For Food Safety's "Not Milk"



With genetically modified foods now a “normal” part of society, the Center For Food Safety creates the advertisement “Not Milk” to emphasize that genetically modifying food--like cloning cows for milk--is not something that should be acceptable in our society. They target the people of America, urging them to “tell the FDA” about taking out these animal clones that make up our food. The text utilizes color to help portray that genetically modified food is not good, and people should take action in changing the rules in the FDA to not allow animal clones in food.

The color green is one of the only prominent colors that are used in the text, the milk carton, and as a “milk mustache” on the child’s face. When the color green is associated with food like milk, it usually represents something spoiled or bad for one’s health. Making the child’s milk mustache green portrays that the green milk carton, which is labeled “lab cloned whole milk,” is something bad for one’s health. With green having a negative connotation in this advertisement, it shows that the Center For Food Safety also has a negative opinion towards the FDA and animal clones, portrayed by the green text above the milk carton. This green color allows the audience to gain a better understanding of the Center For Food Safety’s attempt to show the negative aspects of genetically modified foods, so that the audience will be able to fulfill the Center For Food Safety’s purpose: to take action and try to change the FDA regulations on animal cloned foods.

Although not labeled, we see genetically modified foods everywhere--from milk to cheese to bread to even strawberries--and the FDA has yet to regulate any of it. The Center of Food Safety wants to not only portray the negative aspects of genetically modified foods like animal cloning, but also wants the American people to go out and take action to get rid of the genetically modified foods. They use color as a main aspect in an attempt to have their audience go out and try to change the FDA’s rules and regulations towards animal cloning in food.

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